Blog

Seed Optimizely CMS 12 and 13 with pages, blocks, media and Visual Builder sections from a fluent C# definition, with optional AI-written content.

Feature flag Optimizely CMS content properties without code changes: visibility, validation, editors and whole content types, with any flag provider.

A code-first guide for .NET developers moving from Optimizely CMS 12 to 13: Visual Builder, ExperienceData, Sections, Elements and tag helpers.

Four patterns Opal users may be getting wrong: inference levels, oversized tool responses, missing output constraints and no response caching.

AI systems are now often the first contact between your content and its audience. Why a CMS built purely for SEO isn't ready for GEO and AEO.

Why MicroMediator exists, how it compares with other mediator libraries and how it fits into .NET projects, including Optimizely CMS builds.

Optimizely's 2025 shift to a unified execution loop, and how agentic Opal AI and integrated data drive learning velocity for developers and marketers.

Two Opal Hackathon projects, ClarityFlow and Opal Events, that extend Opal with the Optimizely.Opal.Tools SDK to bridge the gap between data and action.

A free Chrome extension that opens the live view of the Optimizely CMS page you're editing in one click. No right click, no new tab, no faff.

A practical look at Optimizely Opal's Instructions feature, from built-in agents to custom instruction workflows, for teams scaling AI content.

Working with Optimizely SaaS, GraphQL fragments and headless front ends, with practical fixes using .NET BFF APIs, GraphQL.NET and modular content.

How Optimizely's AI Agents use agentic AI to run complex tasks on their own, and what that means for digital workflows and technical leaders.

Personalise Optimizely CMS content with Cloudflare's geolocation headers, using my Cloudflare Geo-location Criteria package for visitor groups.

An unofficial Chrome extension that adds a DAM asset picker to Optimizely SaaS CMS, so editors can select and insert assets without leaving the editor.

Optimizely's CMS roadmap for developers: faster SaaS, Visual Builder updates, better developer tooling and Graph-first architecture in CMS 13.

Andy Blyth joins the Optimizely MVP programme, recognised for his contributions to the Optimizely community. What it means and what comes next.

Optimizely's SaaS CMS is here: automatic updates, lower costs, enterprise-grade security and more flexibility for developers and editors alike.

When Optimizely PaaS beats SaaS: BFF layers, custom APIs and fewer vendors. And when SaaS fits better. Choose on your needs, not the hype.

Why C# developers should learn Node.js, especially with Optimizely's SaaS CMS on the horizon, and the new opportunities it can open up for you.

A step-by-step guide to setting up Optimizely CMS on .NET Aspire, with a walkthrough of my Optimizely Aspire repository on GitHub.

Optimizely 12 runs on .NET 5, so it runs on a Mac too. A step-by-step guide to getting it up and running, handy for front-end developers.

After sitting the exam, I thought I would document some of the ways I prepared for the exam, and what I found most useful out of the material.

This week I passed my Optimizely (formerly Episerver) Content Cloud certification.

My approach to dynamic CMS content using Mediatr (and Automapper)

Using an Episerver InitializableModule with Bogus and Waffle to generate realistic test pages for QA and UAT teams during sign-off.

My first thoughts on Episerver after five years on SDL Tridion and Contentful, including its code-first approach and the InitializableModule.