Blog
Optimizely, .NET and architecture, with the odd post from the dojo.
How CMS Implementations Need to Change for GEO and AEO
AI systems are now often the first contact between your content and its audience. Why a CMS built purely for SEO isn't ready for GEO and AEO.
18 Minute Read
Tue, 17th Mar 26
Looking back at Optimizely in 2025
Optimizely's 2025 shift to a unified execution loop, and how agentic Opal AI and integrated data drive learning velocity for developers and marketers.
4 Minute Read
Wed, 17th Dec 25
Open Optimizely CMS in a New Tab – Instantly
A free Chrome extension that opens the live view of the Optimizely CMS page you're editing in one click. No right click, no new tab, no faff.
1 Minute Read
Fri, 18th Jul 25
The Fragment Conundrum
Working with Optimizely SaaS, GraphQL fragments and headless front ends, with practical fixes using .NET BFF APIs, GraphQL.NET and modular content.
2 Minute Read
Thu, 20th Mar 25
Optimizely CMS Roadmap
Optimizely's CMS roadmap for developers: faster SaaS, Visual Builder updates, better developer tooling and Graph-first architecture in CMS 13.
2 Minute Read
Thu, 21st Nov 24
Optimizely release SaaS CMS
Optimizely's SaaS CMS is here: automatic updates, lower costs, enterprise-grade security and more flexibility for developers and editors alike.
1 Minute Read
Wed, 17th Jul 24
Is Optimizely CMS PaaS the Preferred Choice?
When Optimizely PaaS beats SaaS: BFF layers, custom APIs and fewer vendors. And when SaaS fits better. Choose on your needs, not the hype.
1 Minute Read
Thu, 2nd May 24
Why C# Developers Should Embrace Node.js
Why C# developers should learn Node.js, especially with Optimizely's SaaS CMS on the horizon, and the new opportunities it can open up for you.
2 Minute Read
Wed, 3rd Apr 24
Default Values in Contentful
Finally default values have been added as an option in Content Models in the Contentful CMS
1 Minute Read
Wed, 8th Sep 21
New site for Wife of a Geek
A new site for Wife of a Geek, rebuilt on Contentful and Azure Cognitive Search after a frustrating, flaky first version on WordPress.
1 Minute Read
Fri, 23rd Jul 21
Mediator Design Pattern for CMS builds
My approach to dynamic CMS content using Mediatr (and Automapper)
1 Minute Read
Fri, 19th Feb 21
Episerver - Initial thoughts
My first thoughts on Episerver after five years on SDL Tridion and Contentful, including its code-first approach and the InitializableModule.
2 Minute Read
Wed, 25th Nov 20
SDL Topology Generator
My solution to the writing SDL Web Topology Powershell scripts
1 Minute Read
Wed, 5th Apr 17