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Blog Post
Introducing Optimizely Content Seeder: Seed Your CMS from Code
Seed Optimizely CMS 12 and 13 with pages, blocks, media and Visual Builder sections from a fluent C# definition, with optional AI-written content.
3 Minute Read
Blog Post
Introducing Optimizely Feature Flagging: Flag Your Content Model
Feature flag Optimizely CMS content properties without code changes: visibility, validation, editors and whole content types, with any flag provider.
2 Minute Read
Blog Post
How to Build Optimizely CMS 13 with Visual Builder in .NET
A code-first guide for .NET developers moving from Optimizely CMS 12 to 13: Visual Builder, ExperienceData, Sections, Elements and tag helpers.
7 Minute Read
Blog Post
Your Optimizely Opal Is Probably Burning Carbon It Doesn't Need To
Four patterns Opal users may be getting wrong: inference levels, oversized tool responses, missing output constraints and no response caching.
6 Minute Read
Blog Post
How CMS Implementations Need to Change for GEO and AEO
AI systems are now often the first contact between your content and its audience. Why a CMS built purely for SEO isn't ready for GEO and AEO.
18 Minute Read
Blog Post
Introducing MicroMediator: A Lightweight High-Performance Mediator for .NET
Why MicroMediator exists, how it compares with other mediator libraries and how it fits into .NET projects, including Optimizely CMS builds.
2 Minute Read
Blog Post
Looking back at Optimizely in 2025
Optimizely's 2025 shift to a unified execution loop, and how agentic Opal AI and integrated data drive learning velocity for developers and marketers.
4 Minute Read
Blog Post
Building Faster Feedback Loops with Opal: Two Hackathon Projects
Two Opal Hackathon projects, ClarityFlow and Opal Events, that extend Opal with the Optimizely.Opal.Tools SDK to bridge the gap between data and action.
4 Minute Read
Blog Post
Open Optimizely CMS in a New Tab – Instantly
A free Chrome extension that opens the live view of the Optimizely CMS page you're editing in one click. No right click, no new tab, no faff.
1 Minute Read
Blog Post
From Agentic Theory to Practicality: Using Optimizely Opal’s Instructions Feature
A practical look at Optimizely Opal's Instructions feature, from built-in agents to custom instruction workflows, for teams scaling AI content.
4 Minute Read
Blog Post
The Fragment Conundrum
Working with Optimizely SaaS, GraphQL fragments and headless front ends, with practical fixes using .NET BFF APIs, GraphQL.NET and modular content.
2 Minute Read
Blog Post
Leveraging Optimizely’s AI Agents: Embracing the Agentic Future
How Optimizely's AI Agents use agentic AI to run complex tasks on their own, and what that means for digital workflows and technical leaders.
2 Minute Read