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Blog Post
How CMS Implementations Need to Change for GEO and AEO
AI systems are now often the first contact between your content and its audience. Why a CMS built purely for SEO isn't ready for GEO and AEO.
18 Minute Read
Blog Post
Looking back at Optimizely in 2025
Optimizely's 2025 shift to a unified execution loop, and how agentic Opal AI and integrated data drive learning velocity for developers and marketers.
4 Minute Read
Blog Post
Open Optimizely CMS in a New Tab – Instantly
A free Chrome extension that opens the live view of the Optimizely CMS page you're editing in one click. No right click, no new tab, no faff.
1 Minute Read
Blog Post
The Fragment Conundrum
Working with Optimizely SaaS, GraphQL fragments and headless front ends, with practical fixes using .NET BFF APIs, GraphQL.NET and modular content.
2 Minute Read
Blog Post
Optimizely CMS Roadmap
Optimizely's CMS roadmap for developers: faster SaaS, Visual Builder updates, better developer tooling and Graph-first architecture in CMS 13.
2 Minute Read
Blog Post
Optimizely release SaaS CMS
Optimizely's SaaS CMS is here: automatic updates, lower costs, enterprise-grade security and more flexibility for developers and editors alike.
1 Minute Read
Blog Post
Is Optimizely CMS PaaS the Preferred Choice?
When Optimizely PaaS beats SaaS: BFF layers, custom APIs and fewer vendors. And when SaaS fits better. Choose on your needs, not the hype.
1 Minute Read
Blog Post
Why C# Developers Should Embrace Node.js
Why C# developers should learn Node.js, especially with Optimizely's SaaS CMS on the horizon, and the new opportunities it can open up for you.
2 Minute Read
Blog Post
Default Values in Contentful
Finally default values have been added as an option in Content Models in the Contentful CMS
1 Minute Read
Blog Post
New site for Wife of a Geek
A new site for Wife of a Geek, rebuilt on Contentful and Azure Cognitive Search after a frustrating, flaky first version on WordPress.
1 Minute Read
Blog Post
Mediator Design Pattern for CMS builds
My approach to dynamic CMS content using Mediatr (and Automapper)
1 Minute Read
Blog Post
Episerver - Initial thoughts
My first thoughts on Episerver after five years on SDL Tridion and Contentful, including its code-first approach and the InitializableModule.
2 Minute Read