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White Paper
The Carbon Cost of Intelligence

The Carbon Cost of Intelligence

A white paper for .NET architects on measuring and reducing the carbon cost of AI inference: SCI, model routing, caching and .NET 10 patterns.
31 Minute Read
Blog Post
Introducing Optimizely Content Seeder: Seed Your CMS from Code

Introducing Optimizely Content Seeder: Seed Your CMS from Code

Seed Optimizely CMS 12 and 13 with pages, blocks, media and Visual Builder sections from a fluent C# definition, with optional AI-written content.
3 Minute Read
Blog Post
Introducing Optimizely Feature Flagging: Flag Your Content Model

Introducing Optimizely Feature Flagging: Flag Your Content Model

Feature flag Optimizely CMS content properties without code changes: visibility, validation, editors and whole content types, with any flag provider.
2 Minute Read
Blog Post
How to Build Optimizely CMS 13 with Visual Builder in .NET

How to Build Optimizely CMS 13 with Visual Builder in .NET

A code-first guide for .NET developers moving from Optimizely CMS 12 to 13: Visual Builder, ExperienceData, Sections, Elements and tag helpers.
7 Minute Read
Blog Post
Your Optimizely Opal Is Probably Burning Carbon It Doesn't Need To

Your Optimizely Opal Is Probably Burning Carbon It Doesn't Need To

Four patterns Opal users may be getting wrong: inference levels, oversized tool responses, missing output constraints and no response caching.
6 Minute Read
Blog Post
When to Choose a Lightweight Mediator

When to Choose a Lightweight Mediator

MicroMediator vs MediatR: real benchmark data across dispatch, memory, throughput, and cold start to help you choose the right tool for your workload.
5 Minute Read
Blog Post
Streaming Large Datasets with IAsyncEnumerable in MicroMediator

Streaming Large Datasets with IAsyncEnumerable in MicroMediator

Streaming is not always faster. Learn when IAsyncEnumerable saves memory, when it costs you, and what early exit looks like at 1,000,000 items.
6 Minute Read
Blog Post
How CMS Implementations Need to Change for GEO and AEO

How CMS Implementations Need to Change for GEO and AEO

AI systems are now often the first contact between your content and its audience. Why a CMS built purely for SEO isn't ready for GEO and AEO.
18 Minute Read
Blog Post
Handler Lifetimes in MicroMediator: Why Your Choice Matters

Handler Lifetimes in MicroMediator: Why Your Choice Matters

MicroMediator makes handler lifetime explicit. Learn when to use Singleton, Scoped, or Transient and what the real performance difference looks like.
4 Minute Read
Blog Post
Introducing MicroMediator: A Lightweight High-Performance Mediator for .NET

Introducing MicroMediator: A Lightweight High-Performance Mediator for .NET

Why MicroMediator exists, how it compares with other mediator libraries and how it fits into .NET projects, including Optimizely CMS builds.
2 Minute Read
Blog Post
Looking back at Optimizely in 2025

Looking back at Optimizely in 2025

Optimizely's 2025 shift to a unified execution loop, and how agentic Opal AI and integrated data drive learning velocity for developers and marketers.
4 Minute Read
Blog Post
Building Faster Feedback Loops with Opal: Two Hackathon Projects

Building Faster Feedback Loops with Opal: Two Hackathon Projects

Two Opal Hackathon projects, ClarityFlow and Opal Events, that extend Opal with the Optimizely.Opal.Tools SDK to bridge the gap between data and action.
4 Minute Read